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Master of Science in Communication

We train leaders to manage in a complex world

Simply put this degree is designed to prepare you for success in any industry, any job function, any place in the world. Let’s start a conversation today.

Program Overview

The emergence of social media, the prevalence of digital story-telling, and the unprecedented growth of shared economy, among others, all reiterate the exponential evolution of communication currently witnessed.

At Azure, our goal is to bring you up to speed with these new developments, since our master’s degree in communication will prepare you to be relevant for present and future careers. This hybrid program is just pioneering in Haiti, and already promises to give you an edge by empowering you to remain professionally relevant in an increasingly dynamic environment.

The hybrid MS in Communication is a program anchored on contemporary communication theories and practices designed to enable you draft messages that will resonate with local, national and global audiences, in addition to being compatible with all available media forms. By leveraging real world experiences, the program will impart in you the knowledge to develop, execute and measure, through traditional and innovative channels, the prevailing strategies used in integrated communication.

Specifically, the master’s degree in communication offered at Azure is designed to cater for those interested in marketing, public relations, social media, digital media, and corporate communication, among other areas of interest.

Earn a Professional Credential Prior to Getting Your Degree

The epic of uniqueness of this hybrid master’s degree program in communication is that Azure will award you a Graduate Certificate in Communication upon successful completion of the first courses.

Learning Outcomes

Upon successful completion of this master’s in communication program, the graduates will be able to:

  1. Leverage producer and consumer perspectives to conduct a critical analysis of the media
  2. Make effective use of theories and principles of communication learnt
  3. Produce satisfactory results by using both traditional and digital media platforms
  4. Be able to navigate the regulatory environment that influence the field of communication
  5. Conduct a critical and effective evaluation of communication plans and activities
  6. Oversee or undertake the successful implementation of communication plans and activities to achieve set organizational goals
  7. Uphold ethical practices as applied in the communication field
  8. Be able to maintain professionalism during interactions with stakeholders
  9. Leverage creativity in solving emergent organizational issues

Career Impact

In demand skills
Operating in a marketplace characterized by increasingly high uptake of digital, social and mobile platforms, there is a growing demand for professionals with exceptional communication skills. A study by the Bureau of Labor Statistics revealed that in the decade ending 2020, growth in public relations (+23%), advertising, promotions and marketing management (+14%) and technical writing (+17%) will all be above average.

A Versatile and Relevant Degree

The MS in Communication program offered at Azure will be the foundation of your advancement to a number of challenging and rewarding field that include, among others:

  • Corporate communications
  • Marketing
  • Advertising
  • Public relations
  • Media management
  • Nonprofit communication management
  • Employee relations
  • Copywriting
  • Editing/reporting
  • Social media
  • Training development
  • Lobbying
  • Speechwriting
  • Organizational development

*Bureau of Labor Statistics, U.S. Department of Labor, “Occupational Outlook Handbook, 2012-13 Edition, Advertising, Promotions, and Marketing Managers,” on the Internet at www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm(viewed hybrid March 12, 2013). National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

Career options may require additional experience, training, or other factors beyond the successful completion of this degree program.

Curriculum

Completion Requirements

  1. 30 total semester credits
  2. Core courses (27 sem. cr.)
  3. Captstone course (3 sem. cr.)

The above sequence presents the minimum time required to completion. However, this will vary from one student to another, based on such outcomes as credit transfers (where applicable), and individual progress. You can reach us on XXXXXX for personalized advise on a more accurate estimate time to completion.

Course CodeCourseCredits
COMM 6100 Communication Theory in Practice: Here and Now (3 sem. cr.)
COMM 6110 Media Effects: Mass Media in Modern Society (3 sem. cr.)
COMM 6130 Communicating Using Social and Digital Media (3 sem. cr.)
COMM 6150 Interpersonal Communication (3 sem. cr.)
COMM 6160 Creative Strategy and Execution: From Brief to Presentation (3 sem. cr.)
COMM 6170 Public Relations Concepts and Strategy (3 sem. cr.)
COMM 6190 Marketing Communications, Storytelling, and Persuasion (3 sem. cr.)
COMM 6180 Crisis Communication (3 sem. cr.)
COMM 6501 Brand and Product Management - Elective (3 sem. cr.)
COMM 6900 Communication Capstone (3 sem. cr.)
COMM 6501 Brand and Product Management

Tuition & Fees

Curriculum ComponentRequirements CostTotal*
Courses30 total semester credit hours$295 per semester hour$8,850
Technology FeePer semester$200$1,000
Total$9,850
Practicum Fee:$1,000
Total with Transfer Credits†$10,850

*The tuition reflects the minimum time to completion. Time to completion varies by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at
*Tuition and fees are subject to change. Books and materials are not included and may cost between $1,000 to $1,400.

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For ages, the prevailing belief has always been that all forms of communication aim at persuading the other person. The truth in this assertion notwithstanding, every interaction will always involve some form of persuasion. As such, this course seeks to enable students master the art of persuasive communication, enhance the effectiveness of their communication strategies and ensure that such strategies deliver the desired results. Students will be empowered to be able to craft powerful messages that integrate theories of persuasion, and which target selected audience either through writing, verbally or visually. Among the topics of focus include psychology of messaging, consistent message delivery across different media platforms, negotiation, rhetorical theory, persuasion and cognitive dissonance.

That the mass media environment is evolving is evidenced by the fact that technological advances have forced the media to shift from analog to digital bytes. Consequently, this has changed the manner in which content creators and consumers interact. This course therefore seeks to prepare student to be able to communicate effectively with a global audience. By enabling them to explore the history and evolution of mass media, the course enables students synthesize theories, concepts, and trends characterize the landscape of increasingly informed, tech-savvy consumers and content creators. Also, students pursuing this course will have the opportunity to explore media influence on consumer actions as well as the ethical issues that surround mass media creation. Ultimately, social media impacts, media effects on the society, nature of the global audience, etc. will be revealed.

For most companies, the mindset has shifted from one that questions the importance of social media to one that seeks to leverage its power for posterity. Drawing on the same, this course will allow students to conduct a critical analysis on the extent to which social media has changed consumer-brand interactions and to develop organization-specific social media strategy by using storytelling elements. Furthermore, issues of ethics, privacy, media law, etc. that are crucial to social and digital media use will be analyzed. Amore the core topics will be social media, social media strategy, reputation management, evaluation methods, audience appropriateness, as well as the communication regulatory environment, which includes elements of media law and privacy.

Success, both in professional and personal setting, is largely a factor of effective communication. The increasing diversity in work places and communities means that interpersonal and intercultural communication intersections also increase, which calls for improved awareness among communicators of the fact that information conveyance must take cultural diversity into consideration. To this end, students taking this course will not only examine intersection between interpersonal and intercultural communication, but also the extent to which intercultural diversity influence interpersonal communication. Through in-depth examination of theory, students will customize an approach to practice and sharpen their strategies for communicating in a diverse environment. Among the focus topics we have interpersonal communication theory, intercultural communication theory, person perception, conflict management and resolution, communication competence, nonverbal channels of communication, and barriers to effective communication.

The focus of this course is to impart knowledge that students can apply in conceiving and executing a communication campaign with global reach by using the tools offered by traditional and digital media. Given its foundation on the concepts of integrated marketing communication, the course inspires creativity and innovativeness to generate solutions for media briefs, in addition to using custom metrics to evaluate such solutions. The topics under this course include integrated marketing communication, pitching and sale of ideas, evaluation metrics, appropriate channel selection, as well as creative processes.

The increased interconnectedness of the global community implies that managing organizational-public relationships requires a strategic communication plan that features elements of both traditional and new technologies. This course, therefore, allows the student to assess and understand the wide scope of needs of such stakeholders as customers, the press, and investors from a global perspective. Topics under this course include behavior change, cause advocation, audience-specific design messages, appropriate communication channels, result evaluation for public relation campaigns, among others. Also, students will be exposed to analyses focused on legal and ethical aspects of public relation practices.

With a marketing mindset, all communication interactions must be laced with elements of persuasion. The ability to establish an appropriate tone, voice and personality remains critical in social media interactions. More integral, however, is your ability to tie these strategies to the aims of brand positioning. While most agree that storytelling emerges as the most formidable means of persuasive communication, its gist relies not on a simple statement of facts, but on aligning them to form a meaningful context, delivered n such a way that the audience not only understand and empathize with the characters in the story, but begins to identify with the brand personality behind the story. Through the course, students will learn approaches employed in developing the story, and transfer them to their practice areas.

Today, organizations prepare for crisis management by having in place a crisis management plan designed to predict and mitigate the impacts of crises. The content of this course seeks to build student capacities to leverage research techniques used in media relations and public opinion to minimize the possible negative impacts of crises. By reviewing real world controversies and tested crisis management strategies, the course will enable students to design communication plans capable of addressing predicted risks and providing value to the stakeholders. Among the focus topics include criminal or government investigations, lawsuits, media inquiries, as well as ethical dispute cases.

Despite the blatant difference between brand and product management concepts, the success of a product or a service is dependent on both. As such, Students taking this elective course will be able to sharpen their brand management capacities, including brand architecture, brand development, positioning and sustainability, building brand values, among others. Specifically, students will be able to analyze competitive information in relation a brand, in addition to applying knowledge of product differentiation. Deliverables throughout the course will include ability to examine critical business skills, tools and techniques required for effective product management. The course focuses on product lifecycle stages, demand and pricing, multichannel product management, as well as the fundamental aspects of managing profits and losses.

This course aims at enabling the students to synthesize the information and knowledge acquired over the duration of the program by incorporating theory into practice. With the requirement to complete a research project in communication, students will understand what it takes for a communication professional to exert influence, and enhance organization- and community-oriented social change initiatives. Also, students will be able to reflect on their personal strengths and opportunities, and utilize the same in crafting a workable communication action plan. This will eventually enable them to create portfolio pieces.

Brand and Product Management